Healix helps enhance customer service for AXA Direct

Published Thursday, March 10, 2011

Flexible medical risk assessment tools integrated into AXA’s online sales process

Healix medical risk assessment tools have been fully integrated into AXA Direct's online travel sales process, bringing customers a streamlined buying experience. AXA customers with pre-existing medical conditions can now complete their quotation and buy travel cover, quickly and easily online.

AXA Direct has been using the award winning Healix risk assessment tools for a number of years through their call centre but has recently fully integrated the tools into their online sales process. This is part of their strategy to improve the on-line customer experience.

Roman Bryl, AXA Lifestyle Direct Manager explains: "We wanted to create a much better on-line experience for AXA Direct customers, raising our offering beyond the industry norm for travel insurance websites. The Healix risk assessment tools help us do that by enabling customers with pre-existing medical conditions to obtain a quote online in just a few minutes, thus avoiding the need to speak to the call centre."

"Our partnership with Healix means we benefit from a system that is fully integrated into our new website, without any disruption to the customer experience. This upgrade is central to our commitment to helping our customers gain access to the right level of cover for their individual needs."

"Our Healix Black Box 2 rating tool is flexible and easy to integrate into our clients' existing systems and processes, bringing a new level of customer care to those with pre-existing conditions" continued Lara Suttie-Sims, Client Services Manager, Healix Risk Rating.  "In a highly competitive marketplace, AXA Direct has been able to streamline its sales process and enhance the customer experience, demonstrating the value of our medical risk assessment tools."


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