Healix develops unique widget technology

Published Monday, August 31, 2009

Carbon offsetting calculator drives business for Citola.com

Web development expert, Healix IT has forged a partnership with carbon project developer and offsetting company, Citola.com, providing it with additional web technology resources.  The first product, a carbon calculator and offsetting "widget", uses unique widget technology that can be "grabbed" and placed onto any website, blog or social network to encourage users to act on climate change.

Developed by Healix's highly experienced team of developers, the widget is a small transactional web application that allows individuals and businesses to calculate the carbon footprint associated with their lifestyle and day-to-day operations. Once the calculation is made, they can then purchase carbon offsets to offset their emissions.

"The large majority of people offsetting today are passionately green-focused and offset through traditional channels that are often static web-pages that provide a poor user experience," explains Angus MacNee, CEO of Citola.  "With climate change and global warming becoming more 'top of mind', the carbon offsetting widget developed with Healix can reach a much broader audience."

"The application is simple and easy to use and the next phase will feature a full affiliate program and allow easy integration to Facebook, iGoogle and other relevant platforms.  This is an exciting addition to our vision of making carbon management more accessible, transparent and tangible and we are working closely with Healix to develop it further."

Russell Smith, Commercial Manager of Healix IT comments, "Healix has over 20 IT developers with sophisticated programming skills and this expertise was integral to the development of this unique widget application. We worked closely with Citola.com in developing the concept and our proven knowledge of the carbon market and creating carbon offset calculators enabled us to deliver a high quality product, using the latest technology and capabilities.

"The versatility of the widget means it can be integrated into any organisation's website and then added to other widget placement platforms including Facebook, as part of a marketing campaign. The widget is one facet of our development team's technological expertise, as Healix continues to develop bespoke IT services that bring added benefits to our clients."


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